Today I'd like to rant, yes rant, about- Social media- Blogs, developer blogs, twitter, Facebook, Reddit. All the like. The use of them by gaming companies. Why not? There's so much access to so many mediums, different ways to share and communicate with your player base. True, but- Today I was thinking about how much I detest developers, producers, whoever-just gaming companies in general- using these as an easy way to get information out. And I'll tell you why. Strap on your seat belts ;) I'm about to get pretty blunt.
First off it's lazy. It looks as if the company is too lazy to update a website. This is a huge turn off. Second, it looks cheap. Is business that bad? They can't afford to pay someone to update the website, type in a few lines at least? Maybe I shouldn't log in after all. Are they short on staff? It's free and it is cheap and it looks just as that.
I thought this is what the whole purpose of a website for your game, your company, was for! THIS IS WHERE PEOPLE GO FOR INFORMATION. I'll tell you exactly why this gets under my skin. When your homepage has not been updated for months upon months, other than sharing about a CASH SHOP sale, the game looks as if it is on cruise control. It doesn't appear to be updated. I'm looking at you Free Realms. Today I had to find out about events going on all through last year by checking on the WIKIA. Oh, the website tells me I should help fill out the wiki... No. I should check out your homepage which might be so inclined to point me to an events page there.
What is the point of having a community rep if they don't alert the community what's going on? Oh, the forums. Right. Get off your ass and update the home page. Seriously. As a guide I was told we were the face of the company, we had to act accordingly. Well CM/PR must be the ass of it.
It isn't hip, it isn't cool. I want solid information, I don't want to read a tweet about it, If you have something to share, post a developer blog post on your website, forums even, or link to it there. Reddit blunders are not good for business. Don't make players dig all over the internet trying to Google a tweet. Not everyone bothers with social media, something to keep in mind. Dire couldn't even bother, if it were not for his blogging wife, he'd never know half of what goes on in many of the games he plays. That is true for a lot of players.
If these companies, SOE is the poster child here, took time to update relevant information on websites, maybe they wouldn't have to chase after customers so badly. Stop scaring them off. We all know about EQN, stop posting about it on every other site. Post events, take polls, stop sharing information on Reddit. If you want to know what customers want, take a poll. It causes a lot less drama and bad publicity. Then again, any attention is attention, right?